In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down anytime soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019.
Simply put, automation is a tool that uses technology to automate marketing processes. This tool is most commonly used for email marketing. Unlike the email tools of yesteryear, automation allows you far greater control over the process than ever before. Testing, behavioural marketing, segmentation and many other features have helped companies all over the world take their email campaigns to brand new heights. The best part is that, due to the very nature of automation, a good deal of the process can be set up in advance. This leaves your team free to focus on other things, while still reaping the benefits of carefully planned emails that are sent to the right people, at the right time.