Marketing Automation

3 Reasons to Consider Marketing Automation in South Africa

  Wondering whether it’s time to think about marketing automation in South Africa? For South African businesses wanting to maximise their marketing efforts, automation offers numerous advantages. From time management to reduced costs and the ability to analyse and fine-tune your strategies, other benefits include the ability to grow your mailing lists. According to a…

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Marketing Automation: All The Cool Marketers Are Doin’ It!

Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realise the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of measuring results and using them to iterate and improve their strategies and tactics. And…

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What is Marketing Automation in South Africa?

In a world where email marketing reigns supreme, marketing automation is emerging as a trend that shows no sign of slowing down anytime soon. According to MarketsandMarkets, the global marketing automation market will soar to $5.5 billion by 2019. Simply put, automation is a tool that uses technology to automate marketing processes. This tool is…

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