Marketing Automation FAQ's

We understand. When you’re looking at implementing new software in a business there are always questions. That’s a good thing, and we are here to answer as much as possible before you even say that you’d like an estimate or even an online consultation.

 

 

banner-02

Asked and Answered

Are there options that may cost less every month?

Yes, we have 2 options available. Our standard setup cost for the Marketing Automation Software is a fee of R12 000 Excl VAT. This is payable in 2 equal payments of R6 000 excl VAT each. The first amount is payable upon acceptance of an estimate so that the work may begin. The second and final setup amount is payable within 60 days of starting the setup or once the setup is completed according to WSI’s guidelines. The client will not be given access to the system until this amount has been paid in full.

 

The Monthly options are below:

Option1: 10 000 contacts or less

Retail Price: $600 p/month

WSI’s Price: R4 000 p/month

 

Option2: 20 000 contacts or less

Retail Price: $800 p/month

WSI’s Price: R6 500 p/month


All options include up to 25 000 emails to be sent from the SharpSpring Software each month, up to 100 000 leads can be entered into the SharpSpring Software and up to 250 000 Page Impressions can be seen on website pages loaded with the SharpSpring Software tracking code.

Is Marketing Automation for all size businesses?

Well, there isn’t a simple answer to this. So let’s discuss it a bit.

Marketing automation is a collection of tools designed to automate a company’s marketing strategy. These tools not only benefit large businesses, but small businesses and marketing agencies as well.

 

Marketing Automation is definitely a real time saver for businesses, but this certainly isn’t the only feature.

 

While marketing automation does save time and money, the real value of marketing automation is that the software allows businesses to:

  • Identify more qualified leads easily
  • Increase the conversion of those leads
  • Increase the resulting revenues

A comprehensive marketing automation service uses a multitude of features to complete those three objectives.

Anonymous web visitor identification, end-to-end analytics (not Google Analytics), dynamic lists, lead scoring, behavior tracking, email automation and dynamic forms are just some of the features that help businesses reach their objectives.

But, at the end of the day Marketing Automation will always require a business to have a steady amount of website traffic, other forms of marketing to get more qualified traffic (normally), a good content strategy to increase valuable information that can be given to people via the system and of course the ability to pay the monthly fee’s for the software without it being a struggle for the businesses cash flow.

What happens if I can’t pay the monthly fee’s anymore?

Although there are NO contracts with this software, if you are unable to continue paying the monthly fee timeously each month then the system will simply be switched off. This means that you won’t have access to it anymore.

This would of course be a problem for your business if you have been using the system for sometime. As with all softwares, once you start using them your business will naturally change a little and if you like the software you will probably start becoming more and more dependant on it. This of course means that if the software is taken away from you then your business may suffer as a result.

But it’s our job to try and help you to make sure that your business will always be able to pay for the monthly fee’s.

Does Marketing Automation Actually Work Though?

Of course we would have to say yes, but we’re biased aren’t we? So let’s have a look at some facts and figures from 3rd party sources.

According to a study by VB Insight, 80% of businesses that have used automation have seen increased leads. Even more tellingly, the study shows these leads are typically high quality, with 77% of the same businesses noting an increase in conversions.

Reduce Marketing Costs. A report by Gartner shows that automating your processes can save 15% or more across your entire marketing budget.

Analyse and Improve your strategies. The second, equally significant benefit is the ability to fine-tune your marketing strategies. By integrating your software with your CRM platform, you can determine which strategies are working and which are not hitting the money.

Using your time more efficiently. According to a report by Adestra, 74% of businesses said that automation’s ability to save time was its largest benefit. Whether you have a small marketing team, a larger team or you are a one person shop, using your time more effectively will always be a good thing. Automating vital processes such as monthly newsletters, regular promotions, auto responders, email marketing and other content will leave you free to focus on the myriad other tasks at hand. You will also have more time to work on actively nurturing and engaging your leads throughout each stage of the sales funnel.

How do the payments work?

Our standard setup cost for the Marketing Automation Software is a fee of R12 000 Excl VAT. This is payable in 2 equal payments of R6 000 excl VAT each. The first amount is payable upon acceptance of an estimate so that the work may begin. The second and final setup amount is payable within 60 days of starting the setup or once the setup is completed according to WSI’s guidelines. The client will not be given access to the system until this amount has been paid in full.

 

The Monthly options are below:

Option1: 10 000 contacts or less

Retail Price: $600 p/month

WSI’s Price: R4 000 p/month

 

Option2: 20 000 contacts or less

Retail Price: $800 p/month

WSI’s Price: R6 500 p/month

 

All options include up to 25 000 emails to be sent from the SharpSpring Software each month, up to 100 000 leads can be entered into the SharpSpring Software and up to 250 000 Page Impressions can be seen on website pages loaded with the SharpSpring Software tracking code.

If you’d like to receive a formal estimate from us or would like to book an online consultation please fill in the form below:


Ready to get started today?

Book your demo now!